Intimate Hiring: Cosabella Splits E-Commerce Operations After Acquisition

Cosabella, an Italian luxury lingerie brand has been acquired by Crown Brands Group, a global brand management company from the Swiss-listed Calida Group

Just like with Hanky Panky — another intimate luxury brand Crown acquired in December, 2025 — Cosabella’s operations will be split between specialized licensees.

As Crown's operating partner and intimate apparel licensee, Rafar Group (Rafar) will lead product design, development, e-commerce operations and distribution for the main lingerie product line.

While Dreamwear — another partner, will design and manufacture Cosabella's lifestyle products, specifically sleepwear and loungewear.

With different parts of the business now handled by different operating partners, Cosabella will need to separate from its previous systems while connecting new ones. That means rebuilding parts of its e-commerce, data, and supply chain operations around a new operating model.

Here are the hiring signals I'd be watching.

Moving to new systems and storefronts is likely to create demand for:

E-commerce Solutions Architects

Shopify Plus/Enterprise Developers

Systems Integration Managers

Splitting operations across different partners and fulfillment hubs increases the need for people who can keep inventory, orders, and customer data in sync.

E-commerce Operations Leads

ERP Data Analysts

Logistics Coordinators with experience in multi-node fulfillment and omnichannel Order Management Systems (OMS)

Crown plans to expand Cosabella's digital presence using its existing footprint across France, Italy, Switzerland, Spain, and the Nordics.

Running a global direct-to-consumer luxury brand means adapting the online experience for different markets, from payments and compliance to language and local customer expectations.

Cross-Border E-commerce Managers

Localization Engineers

Specialists in global payments, compliance, and international duties

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Do you have a role you're watching out for, or a brand you want on your radar? Let us know in the comments.